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DYLAN WHITE / VISUAL ALBUM CREATIVE






SCHEDULE








 

July 18 - live performance capture

July 22 - 25 - shoot day holds, will confirm 2 of 4 dates

Mid/end Sept - vinyl packaging due


Mid Oct - Album announce & release single / music video  

Dec 6 - EP Release  






Confirmed Assets:

EP Cover & Vinyl packaging
Video - full length single / OR / visualizer loops for each song
Press photos
Campaign / BTS photos 

Potential Assets:

Tour poster
Video - live
Video - BTS and making of process?



SONG VIBES

Feels Like The

DW NOTES
- Being in the present moment with a lover.  
- The joy of it, the bliss of leaving all banalities behind.  The amazing magic place of knowing someone well, but not yet having to contend with day-to-day realities.

SM NOTES
- let’s put you in this one - i imagine something a bit dreamy, eye shots 
Rags

- Nothing on earth impresses me LESS than the false claim of a rags to riches, or the claim of “being the hardest working person” when the reality is a privilege soaked life where it would have been hard to fail.
- And so, this song is intended to cheekily poke at this entitled sense of self-satisfaction.  The lyrics talk about the imaginary world of the market, the non-sense of telling people to “pull themselves up by their bootstraps” etc.  
- Then at the end, it shifts to Julian Psighois’ brilliant drum solo over a dark instrumental vamp, which transitions the mood away from the cheeky and towards how serious this problem actually is.

SM NOTES
- could be interesting do do some kind of journey video where the main character (you obscured) has a dreamlike or idealized reality of entitlement and capialistic american dream & work ethic bullshit constantly being interrupted by something distorting this reality




Fronds

- This song is about repeated patterns through life.  
- About how traumas continue to inform so many decisions, and how they can feel like lice lurking in your hair. 
- And it intertwines this idea of repeated patterns of trauma and corresponding effects with repeated patterns in nature like the repeating fractals in fern fronds, or repeated patterns of ecology: insects, pterodactyls, birds as masters of the skies for example.
- The chorus changes the scale of thinking to be more in the present moment.


SM NOTES
- would love to dig into your knowledge of ecology and connection to that world in a more abstract montage type video

Some Kids

- This is about large scale patterns too.  With being disconnected from nature, and about how serious that can be for the planet and ourselves.  
- We are part of the earth despite how much we may think of ourselves as separate or superior.


SM NOTES
- this song lends itself super well to using visual or narrative contrast and distortion - how can we represent this disconnect visually?
- something as simple as using a screen showing our own version of planet earth in a desolate urban environemnt

CREATIVE APPROACH 1

DOCUMENTARY & PORTRAITURE BASED

BLACK & WHITE (mainly)


- Press Photos
- live video
- BTS style
- maybe a doc style visualizer?
- maybe we get album artwork

locations:
- creating space / studio
- venue / live show
- me following you around doing stuff you normally do






CREATIVE APPROACH 2

PATTERNS, COLLAGE, THE NATURAL WORLD, EARTHY WITH A A LITTLE SURREALISM



Song videos
Album artwork?



Recurring themes and use of:
- repetitive natural motifs 
- symmetry and fractals in nature
- dig into your ecologist / bioligist meets musical identity
- aesthetics grounded in tactile feel and realism
- intermittent interruptions of surrealism / scale / constrast
- editing techniques that evoke themes in songs (long, one take videos to indicate presence, using distortion to demonstrate disconnect) 




Time Lapse Style Video - use distortion and pacing in a journey through a natural environment to create a sense of disconnection and jarring disconcert  
Option for ‘Some Kids’
*click for full video
McGee live video - one take
*click for full video
movement & jagged filming feel in nature ft you
*click for link
Feels Like The vibe
*click for link
i like this video for it’s use of contrast - nature to built environment and energy as well. was playing your songs with this going in the background and the energy felt aligned. *click to link
Manufactured landscapes / big scale industry could be peppered into some of the natural stuff
Blood Orange - the field
Journey kinda video in real life
*click for link
can we use water anywhere?
https://www.nowness.com/topic/nature/a-creative-act-madison-tyrell 









GRAPHIC DESIGNERS

https://www.instagram.com/joey_llc/ 
https://laurenarmstrong.ca/ 
https://www.instagram.com/jesseosbornelanthier/?hl=en 

Sara Melvin Photography © All rights reserved